Convenience sampling is a sample taken from a group you have easy access to. A sample is a subset of a population and we survey the units from the sample with the aim to learn about the entire population. This corresponds to a nonprobability sampling method, i. It can easily be administered and helps in quick comparison. Probability samples and convenience samples two general approaches to sampling are used in social science research. Convenience sampling is a method of collecting samples by taking samples that are. It involves a twostep process where two variables can be used to filter information from the population. Sampling is the process of selecting a representative group from the population under study. With nonprobability sampling, researchers have no way of calculating how well their sample represents the population as a whole. Convenience, accidental or opportunistic sampling is used to find out a cheap estimate of the truth. Convenience sampling is not preferred way of sampling for effective analysis as samples are taken from specific section of the population.
For example, standing at a mall or a grocery store and asking people to answer questions would be an example of a convenience sample. Praise for the second edition this book has never had a competitor. Convenience sampling is a nonprobability sampling technique where subjects are selected because of their convenient accessibility and proximity to the researcher. Sampling gordon lynchi introduction one of the aspects of research design often overlooked by researchers doing fieldwork in the study of religion is the issue of sampling. Sometimes a convenience sample is called a grab sample as we essentially grab members from the population for our sample. It has the same advantages and disadvantages as quota sampling and it is not guided. It is a type of nonprobability sampling that focuses on a sample that is. It is relatively commonplace for books and articles in the field particularly written from a humanities perspective to present their empirical data as being of self. Check the advantages and disadvantages of convenience sampling. Convenience sampling is a nonprobability sampling technique where subjects are. Researchers often need to select a convenience sample or face the possibility that. Scientific method research design research basics experimental research sampling validity and.
Convenience sampling subjects are selected because they are easily accessible. Freedman department of statistics university of california berkeley, ca 94720 the basic idea in sampling is extrapolation from the part to the wholefrom the sample to the population. This article studied and compared the two nonprobability sampling techniques namely, convenience sampling and purposive sampling. These points are discussed further in the concluding part of this book. The sample size is larger the method used to select the sample utilizes a random process nonrandom sampling methods often lead to results that are not representative of the population example. A convenience sample is a type of nonprobability sampling method where the sample is taken from a group of people easy to contact or to reach. Useful results can be obtained, but the results are prone to significant bias, because those who volunteer to take part may be different from those who choose not to volunteer bias, and the. Methods of sampling from a population health knowledge. Convenience sampling is a type of nonprobability sampling in which people are sampled simply because they are convenient sources of data for researchers.
The advantages of this type of sampling are the availability and the quickness with which data can be gathered. Written for students taking research methods courses, this text provides a thorough overview of sampling principles. Sampling methods are used to select a sample from within a general population. This method, also sometimes referred to as availability sampling, is most useful in exploratory research or in student projects in which probability sampling is too costly or difficult. Convenience sampling is defined as a method adopted by researchers where they collect market research data from a conveniently available pool of respondents. Convenience sampling educational research basics by del. Sampling methods chapter 4 it is more likely a sample will resemble the population when. Purposeful sampling is a technique widely used in qualitative research for the identification and selection of informationrich cases for the most effective use of limited resources patton, 2002. Then convenience or judgment sampling is used to select the required number of subjects from each stratum. Few terms or concepts in the study of research design are as selfexplanatory as convenience sampling. An easily accessible nonrandom selection of the population under enquiry is chosen.
Perhaps it depends on the type of research being conducted. They can also allow for the reduction of cost or effort in gathering samples. Panel sampling is the method of first selecting a group of participants through a random sampling method and then asking that group for potentially the same information several times over a period of time. It is the most commonly used sampling technique as its incredibly prompt, uncomplicated, and economical. This involves identifying and selecting individuals or groups of individuals that are especially knowledgeable about or experienced with a phenomenon of. When you are asked to survey about the habit of drinking alcohol in your town, you will not go and roam all around. A convenience sample is formed when we select elements from a population on the basis of what elements are easy to obtain. A statistical method of drawing representative data by selecting people because of the ease of their volunteering or selecting units because of their availability or easy access. Purposeful sampling for qualitative data collection and. The target population is the total group of individuals from which the sample might be drawn. Facebook polls or questions can be mentioned as a popular example for convenience sampling. Quota sampling is the nonprobability equivalent of stratified sampling.
Convenience sampling definition psychology glossary. The population is sometimes rather mysteriously called the universe. Convenience sampling is defined as a method adopted by researchers where they collect market research data from a conveniently available pool of. Sampling is defined as a process that is used in statistical analysis in which a predetermined number of observations will be taken from larger population. Accidental sampling is convenience in reading the sampling population, mostly used among marketers or newspaper researchers. A convenience sample is a nonprobability sample in which the researcher uses the subjects that are nearest and available to participate in the research study. A convenience sample is a type of nonprobability sampling method where the sample is. Convenience sampling an overview sciencedirect topics. The people who take part are referred to as participants. In probability sampling, each element in the population has a known nonzero chance of being selected through the use of a random selection procedure. In many cases, members are readily approachable to be a part of the sample. The most important distinctions among these types of sampling methods are the ones between the different types of purposive sampling approaches. Choice an ideal reference for scientific researchers and.
However, you should be fully aware of the pros and cons of convenience sampling before you conduct research. The idea is that anything learned from this study will be applicable to the larger population. Convenience sampling is a type of sampling where the first available primary data. Convenience sampling article about convenience sampling. Proper sampling methods are important for eliminating bias in the selection process. Convenience sampling is a method of collecting samples by taking samples that are conveniently located around a location or internet service.
Finally, convenience sampling a nonprobability sample type for which a researcher gathers data from the elements that happen to be convenient. The author gives detailed, nontechnical descriptions and guidelines with limited presentation of formulas to help students reach basic research decisions, such as whether to choose a census or a sample, as well as how to select sample. Pdf comparison of convenience sampling and purposive sampling. Convenience sampling and purposive sampling are nonprobability sampling techniques that a researcher uses to choose a sample of subjectsunits from a population. However, the pros and cons of convenience sampling presented here cant be denied that although it has some advantages, it also have disadvantages. Convenience sampling is a type of nonprobability sampling that involves the sample being. In convenience sampling, no attempt is made to use a random sample or a sample that represents a specific subset of the population. Convenience sampling is the most easiest way to do that.
Nonprobability sampling research methods knowledge base. If youve ever been interviewed by a fellow student for a class project, you have likely been a part of a convenience sample. Convenience sampling definition of convenience sampling. This is a type of sampling technique that does not rely upon a random process, such as we see in a simple. Convenience sampling is the most common form of nonprobabilistic sampling, mostly because it is misused. For example, you could survey people from your workplace or school. Convenience sampling is perhaps the easiest method of sampling, because participants are selected based on availability and willingness to take part.
A sample is the group of people who take part in the investigation. Featuring a broad range of topics, sampling, third edition serves as a valuable reference on useful sampling and estimation methods for researchers in various fields of study, including biostatistics, ecology, and the health sciences. Most sampling methods are purposive in nature because we usually approach the sampling problem with a specific plan in mind. Like stratified sampling, the researcher first identifies the stratums and their proportions as they are represented in the population. Although, nonprobability sampling has a lot of limitations. Convenience sampling also known as availability sampling is a specific type of nonprobability sampling method that relies on data collection from population members who are conveniently available to participate in study. Quota sampling is a sampling methodology wherein data is collected from a homogeneous group. Generalization to a population can seldom be made with this procedure. We have all seen studies that leverage students in the computer science classes. It is the only book that takes a broad approach to sampling. The book is also ideal for courses on statistical sampling at the upperundergraduate and graduate levels. In nonprobability sampling also known as nonrandom sampling not all members of the population has a chance of participating in the study. Judgmental sampling, also called purposive sampling or authoritative sampling, is a nonprobability sampling technique in which the sample members are chosen only on the basis of the researchers knowledge and judgment.
A group of research subjects selected casually, without scrupulously randomizing them, usually because they are easily accessible to the researcher. An approach to gathering data that uses a readily available sample group, such as all consumers who visit a store on a given day. Convenience sample definition of convenience sample by. Learn about its definition, examples, and advantages so that a marketer can select the right sampling method for research. Convenience sampling is a method of collecting data samples from people or respondents who are easily accessible to the researcher. Convenience sampling is a sampling method a way of gathering participants for a study used where a you select a naturallyoccurring group of people within the population you want to study. Convenience sampling is where you include people who are easy to reach. Convenience sampling is a type of nonprobability sampling. This means that subjects are chosen in a nonrandom manner, and some members of the population have no chance of being included. Purposive sampling and it is concluded that the choice of the techniques convenience. Convenience sampling synonyms, convenience sampling pronunciation, convenience sampling translation, english dictionary definition of convenience sampling. The method cuts out a large part of the population.
Comparison of convenience sampling and purposive sampling. A frequently used method is contacting people by email. Check out the grade increasing book thats recommended reading at top universities. Statisticians have a low opinion of convenience sampling. Convenience sampling is a sampling method where the researcher selects the research sample based on ease and proximity to the researcher. This technique is also referred to as accidental sampling, and is commonly used in pilot studies prior to launching a larger research project. Lets say you are a marketing student who works part. Examples of convenience samples include mall intercept interviewing, unsystematically recruiting individuals to participate in the study e. A research on the habits, thoughts, views, and opinions of people can help us in the betterment of the society.
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